Developing a Marketing Communications Strategy
Tuesday 18 October 2011 10:30 AM - Tuesday 20 March 2012 5:00 PM
At Your Own Premisies
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The course is for one day and will be at your own site - date to be agreed with yourselves and trainer
Over the past year we have run some very successful courses with Green Shoots Productions - a multimedia production and training company, led by Susie Emmett and Patrick Harvey. Expert in a whole range of communications products - websites, audio, film and photography - which they work on for a range of clients, the Green Shoots team take great pleasure in helping others to master the skills necessary to make use of new media to build their businesses and get their messages across. The courses they run are intense, practical and extremely enjoyable building both competence and confidence. Here we have developed a course with Green Shoots to help you cultivate an excellent marketing plan for your business.
The aim of the course is to build a strategy of communicating to your customers following a review of you current system. Looking at lastest tools, techniques and options available this course will help you to embrace the technology available to you to produce and effective low cost marketing plan and move your business forward successfully
To Book - Email dawn@tastesofanglia.com
Cost - £110.00 + VAT per person (Min 3 people)
Making the Most of the Media
Tuesday 21 February 2012
South Green Park, Enterprise Centre, Mattishall, D
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Concentrating on positive coverage of your business in newspapers. magazines, radio or television can bring a huge boost to your profile and sales. This course gives you skills, confidence and techniques to make the most of the opportunity and will help you to be competently reactive and imaginatively proactive with the media. With this practrical course you will get tuition and techniques in:
Confidence building for public speaking
Master the art of writing press releases and ready to use copy
Develop a plan to make the most of the media in the comming months
Cost - £71.00 plus VAT
To book email - dawn@tastesofanglia.com
What is Blogging All About - How to get Started
Wednesday 22 February 2012
South Green Park, Enterprise Centre, Mattishall, D
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Blogging is a fantastic tool to build your professional reputation, a community of customers, sales and wider connections. But it needs to be done well to be noticed, respected, enjoyed and influential - and without taking up too much of your time and effort. With this course you will:
Create your own Blogging account
Get tips on getting inspiration to write and edit interesting blogs
Customise your Blog
Give your Blog a 'business bite'
Cost - £79.00 plus VAT
To Book email - dawn@tastesofanglia.com
How to be More Sustainable in Food Production
Tuesday 28 February 2012
South Green Park, Enterprise Centre, Mattishall, D
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A great course to give you and your employees an understanding of how to become more sustainable so it becomes a habit. This introductory course will highlight practical solutions and get everyone thinking more sustainably. It will look across the business operation as a whole and identify ways of increasing profit.
Cost - £54.00 + VAT
To book - Email dawn@tastesofanglia.com
New Product Development for Food Products
Wednesday 29 February 2012
Otley College, Suffolk
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A rare occasion to attend and exciting and innovative two day course in the region which has been developed specifically to assist small food businesses who would like to develope new products or review/extend the life of their current range by looking at ideas to add value etc.
The course would also suit new businesses.
Areas covered will be:
- Initial Research - Legislation
- Receipe Development - Plant Design
- Shelf Life Testing - Packaging
- Nutritional Analysis and Labelling - Launch
Course to run on two seperate days the 29th February and 6th march 2012
To Book - Email dawn@tastesofanglia.com
Cost - £87.00 + VAT
Effective Merchandising and Margins
Wednesday 07 March 2012
South Green Park, Enterprise Centre, Mattishall, D
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This course is being run by food retailing expect Georgina Mason, owner of the award winning Gonalston Farm Shop. Georgina will be assisted by Charles Turnbull from Turnbulls. These two leading industry experts will be giving you and your staff some expert tuition and it will be a day full of useful tips and advice.
It will provide participants with new skills and confidence to retail sucessfully creating displays. Participants will learn how to do effective visual mechandising and understand how to maximise sales and basket spend. We will also cover working with suppliers and how to plan promotions. Another aspect of the day will on how to calcualte margins and work out which products retain the best margin and how to improve and monitor different areas through effective merchandising and pricing.
Not to be missed this is an invaluable course for all food retailers.
To Book - Email dawn@tastesofanglia.com
Cost - £68.00 + VAT
You Tube - Marketing your business using film
Thursday 08 March 2012
South Green Park, Enterprise Centre, Mattishall, D
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If a picture tells a thousand works then moving pictures or film speak volumes but in a very short time. Film, that you make yourself, can show, share, inspire and inform and be a powerful business and product marketing tool. With this course you will:
Plan, shoot and edit a short film
Learn how to upload it to YouTube and embed the film in your website
Develop strategies to make film work for your business
Cost - £139.00 plus VAT
To Book email - dawn@tastesofanglia.com
Food Photography for Marketing
Monday 12 March 2012
South Green Park, Enterprise Centre, Mattishall, D
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One to one training in photo production skills to include mastering of Photoshop Software to enhance photos for use in print and promotions as well as online.
This course will give you the skills and knowledge to produce your own photographs with an emphasis on food.
The first day you will learn key techniques and practice taking photographs using various props. Follow-up mentoring and training on photo production skills is also part of the course and will include mastering the use of Photoshop software to enhance photos for use in your own marketing in print and promotions - as well as online.
On this course you will:
• Learn how to choose the appropriate pictures for the outlet/business for best effect
• Learn how to get the right balance of content for fresh produce, processes and products and people involved for best image and experiment using props supplied with your own camera
• Learn picture editor skills of selection
• Practise a range of enhancements including cropping, colour balancing, colour adjusting, fixing blemishes and retouching images
• Create your own useful portfolio of photos (portrait, product, scene and process)
Price £137.00 plus VAT
To Book please contact dawn@tastesofanglia.com
Creating Sustainable Policies and Procedures for Food Operations
Tuesday 13 March 2012
NFU, Agriculture House, Willie Snaith Road, Newmar
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This course will give you the understanding and ability to implement the operating procedures and methods required to create a Sustainability Policy for your business highlighting to your customers you responsibility towards practices and how you are achieving this.
To Book - Email dawn@tastesofanglia.com
Cost - £65.00 + VAT
Food Safety for Managers
Tuesday 20 March 2012
NFU, Agriculture House, Willie Snaith Road, Newmar
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Aimed at managers and owners of farm shops, farm visitor attractions and small food businesses this course will be explicite in terms of responsibilities, accountabilities and legal requirements. It will offer realistic, cost effective and workable solutions for diverse food businesses.
To Book e-mail - dawn@tastesofanglia.com
Cost - £98.00 + VAT